Innovation and Enterprise Workshop (Dec Series)
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International Business Interest Group (IBIG) launched its
inaugural series of monthly Innovation and Enterprise workshops for students in
December so as to provide the opportunity to students to acquire more knowledge
beyond those there were covered in the first year foundation modules and other
modules provided by the Centre of Innovation and Enterprise (CIE). It also aims
to reinforce CIE’s role to nurture innovation and entrepreneurial culture among
students.
In this inaugural series, four workshops on the topic on Management of
Technology are made available to all students. This is an emerging field which
looks at how companies can better manage technology as part of their business
objectives. Some of these theories covered offers new thinking and sometimes, go
against some of the traditional business theories.
The following are the synopsis of the workshops:
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Sociology of Invention, Diffusion of Technology and
System Thinking
Date: 18 Dec 2006 (Mon)
Time: 0900 - 1200
This is a half-day workshop that aims to introduce the topic on how
society plays a role in shaping the development of invention and vice
versa. The participants would examine the evolution of bicycle and its
interaction with society. They would also consider how Television and
Internet has changed people’s lifestyle. This would lead to the various
discussions with regards to domestication of media and technology and
the diffusion of technology. After which, the participants would be
introduced to the idea of system thinking and how this would help to
picture invention with due consideration of influence from society.
Finally, the students would do a short reading on the prediction of the
cinema by a sociologist many years ago and see whether his predictions
are true. This workshop will consist of a worksheet, readings,
discussion and presentation.
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S-curve & Dominant Design, Product Life Cycle and
Portfolio Management
Date: 19 Dec 2006 (Tue)
Time: 0900 - 1200
The aim of this half-day workshop is to introduce or revisit the topics
in Technological Product Development from Management of Technology
(S-Curve and Dominant Design) and Marketing (Product Life Cycle) and
attempts to align these two theories together. From this merger, the
participants would find similarities and differences. They would then be
introduced to portfolio management of technological products from a
company perspective and see how the two theories can be applied. This
workshop will consist of a worksheet, readings, discussion and
presentation.
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Network Externalities and Standard Wars
Date: 21 Dec 2006 (Thu)
Time: 0900 – 1200
The aim of this workshop is to introduce the topic of Network Externalities and
Standard Wars in the field of Management of Technology (MOT). This is a half-day
workshop which consists of a worksheet, readings, discussion and presentation.
The topic will be based on Carl Shapiro and Hal R. Varian's book, "Information
Rules". The participants will then understand about Standard Wars through
historical examples such as North vs. South in Railroad Gauges in US, Edison vs.
Westinghouse in Electric Power, RCA vs. CBS in Color Television. Through these
examples, the participants would understand the concept of critical mass and a
basic idea about network economics. Finally, the participants would decide for
themselves, who will more likely to win the console war, Xbox or Playstation?
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Disruptive Technology
Date: 22 Dec 2006 (Fri)
Time: 0900 – 1200
The aim of this workshop is to introduce the topic of Disruptive Technology in
the field of Management of Technology (MOT). This is a half-day workshop which
consists of a worksheet, readings and a case study for the participants. The
materials would be based on Clayton M. Christensen's book, 'The Innovator’s
Dilemma'. During the workshop, the participants would examine the development of
the Disc Drive industry and think of examples of disruptive technologies. They
would then apply their understanding to a case study. Some additional materials
would be drawn from Clayton M. Christensen and Michael E. Raynor’s book, “The
Innovator’s Solution” and Clayton M. Christensen, Scott D. Anthony and Erik A.
Roth’s book, “Seeing What’s Next”.
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